• store is underground beneath the cube; opposite street corner is Central Park
  • Apple staff says once the store opens it will never close promising to be open 24/7/365
  • people on ledge across street hold sign saying "we love U2 and Apple"
  • Apple staff counts down last 60 seconds before opening
  • Steve Jobs was near bottom of stairwell that led from cube entrance to underground store
  • the "cult of Mac" was evident
  • Steve Jobs wandered around the crowd
  • boxed tee shirt went to first 2500 with cube on front and small white Apple logo on back